Market Opportunity

Gold Demand is Growing Rapidly

  • Investors have increased allocation to gold as a result of a flight to quality and concerns about general macroeconomic trends
  • Identifiable investment demand for gold has increased 51% over the last twelve months
  • Assets in “GLD ETF” have grown from $40Bn in 2010 to over $66Bn today
  • In 2011, assets in the Top Gold-Backed ETFs by size totaled 2,155 tonnes, gaining 2.2% in 2Q11 alone

Gold Bullion Demand is also Growing Rapidly Despite the Difficulty in Buying and Storing

  • Enormous amount of gold is already owned (ETFs account for a small portion)
  • In 2011, Physical Gold Delivery at the Shanghai exchange increased 14.6% year over year
  • In Q4 of 2011, Gold Dealers ran out of American Eagle coins to sell to the public
  • Respected and influential investors have converted their gold ETF holdings to bullion
  • Over $3.4Bn of gold bullion is stored with 2 direct to consumer websites, notwithstanding their lack of institutional quality security and transparency

 

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